So far in our series we have looked at many aspects of your business branding from developing your branding strategy to how to brand on a budget. In the final article of our Branding Series we list the top ten tips on how you can successfully implement branding for your business.
1. Start by defining your brand
Start by reviewing the products or services your business offers, then put together a list of related words that describe and define them. Now you can analyse the feeling your business gives against the type of customer you are trying to attract. If they are compatible you can move on to address just where in your market you sit. If you find there is a gap between your product and service packages and what your audience is searching for do some research and understand the needs and concerns of your customers better. Help connect your business to your target market.
2. When building your brand, think of it as a person
If your business were an individual, what would its personality be like?
Your business personality determines a lot of things, how you appear, how and what you say, who you are attracted to, where you can be found. Describe your business personality is it loud or chic, classic or cutting edge, young or experienced, luxury or budget friendly? This also helps to objectively examine the business creating a persona of its own to build a platform on and further develop in the future.
3. Consider what is driving your business
What are your business’s core principles, what is its purpose and who are its brand neighbours? What value do you offer your customer and how are you sharing that vision? Looking carefully at these attributes can help establish your brand positioning and inform the identity and character for all your business’s brand communications.
4. Aim to build long-term relationships with your customers
A great way to become more interactive is by being clear and honest with what your customers can expect from you. Put them at ease by telling them the benefits of doing business with you. If you know what your fundamental passion is, talk about it, show it, prove it, then you can drive and focus the business on it every day by communicating with your audience.
5. Speak to your customers with a consistent tone of voice
Unified communication with your market is crucial to establish recognisable brand awareness. It helps to reinforce the business’ character, customers are more likely to identify you because of repetition of ‘voice’. Ensure your website, marketing material, business cards, labeling, videos, office/shop, uniform, social media imagery all speak as one well put together package, highlighting a structured approach to business in general.
For the next 5 tips continue reading here
Lead Website Developer - Purencool Digital - Purencool Digital
With many years in the information technology industry, John has developed and implemented digital solutions for agencies and companies from a diverse range of industry sectors.
John and the team look after clients from Bendigo, Melbourne, Geelong, and Perth, they love working with medium-sized businesses and visionaries, standing beside you on your journey.
John specialises in: