Does your website spark joy on Google? If not, the good news is that we’ve got some simple “spring cleaning” hacks to share, to help improve your search engine ranking.
Don’t be scared off by the jargon. Onsite SEO sounds complicated but it’s much easier than offsite SEO, and it’s something all business owners can do to improve their Google ranking. This is definitely DIY-friendly, so grab a cuppa and let’s get started.
Search engine competition between businesses in Bendigo can be pretty fierce – here are six simple steps to help give you the competitive edge in the local market.
TIP # 1: Create more internal links on your website
Click around your website to find opportunities to link to other pages. Link client profiles to service pages, or create links to related blog posts on the same topic that feature on your website. Internal linking spreads authority and rank throughout your site.
TIP # 2: Have an organised structure for your content
Edit your content for brevity, and make sure there is a logical and clear hierarchy, with the most important information at the top of the page. Use headings, subheadings and bullet points to create skimmable text with plenty of white space.
TIP # 3: Write copy that is clear and easy to read
Online copy should be clear and concise, using simple language that is pitched at people with a mid-level high school education. Free online readability tools like Flesch-Kincaid, Gunning Fog or Coleman Liau can suggest improvements to your website text.
Tip # 4: Develop quality content that answers questions
Search engines are increasingly sophisticated, and can answer search queries through the contextual meaning of text – not just on keywords. The best web copy answers a problem for readers, and quality copy with depth is rewarded by search engines.
TIP # 5: Write keyword-rich meta tags for each page
A simple way to improve onsite SEO is to make sure that all your meta tags and descriptions are up to date, featuring important keywords. If you don’t have time to do every page, just focus on your homepage and the other most popular pages.
TIP # 6: Caption your images with descriptions
It’s a small thing, but it’s good to add captions to images on your website, as it helps search engines “read” the visual content on your site. Using a maximum of 100 characters, these need to be specific and to the point eg “man wearing beanie in car”.
Need help with your onsite SEO?
SEO is a great way to improve your Google ranking, but we understand that a lot of business owners are time-poor. If you’d like to improve your website’s performance with SEO, we have a selection of packages to suit every budget. Creative Revolution is based in Bendigo, and we love working with local businesses. Call or email for a chat.
(03) 5444 0030